Sharp Events: Ducati’s Montreal Boutique

Sure, Ducati already have a servicing location in Laval, QC. But, with the recent opening their self-described “moto-boutique” in Montreal’s Mile-End / Little Italy area, they’re set to expand their presence quite a bit more in 2009. The focus on the new showroom is lifestyle branding – along with the drool-inducing motorcycles we’ve come to expect from them, they’re also offering other Ducati products, like jeans, jackets, and accessories. The biggest news for Ducati enthusiasts, however, is that we’ll now be able to preview their newest models first-hand.

Aiming to bring Italian racing finesse to Canadian shores, the boutique in Montreal is the first of its kind in the Great White North. The new store opened on February 23rd, here are some images from Ducati’s opening gala.

Ducati’s Montreal Showroom, located at 6816 Boulevard St-Laurent. More info at Ducati.com.