Splish splash

by Laurance on February 22nd, 2008

  
You don’t normally find buckets of water on-set inside a photographic studio due to all of the high-powered electrical equipment around, but we wanted to add an authentically, uh, wet feel to Sharp’s first watch shoot, which will bring together the newest diver’s watches from Breitling, Omega, Zenith, Oris, Rolex, Hamilton, Longines and other brands. Here are some shots from behind the scenes. 

Sharp-shooting the BMW X6

by Laurance on February 18th, 2008

The scene? An abandoned parts warehouse behind BMW Canada’s corporate headquarters. The team? Photographer Robert Watson, two assistants, a stylist, makeup artist and model. The equipment? A brand-new 39-megapixel digital camera and a Watson-invented fluorescent light fixture to paint reflections. The project? Sharp’s first car shoot, featuring BMW’s hot new X6 “sports activity coupe,” a new and striking entry into the premium-SUV market. Here’s a quick peek behind the scenes.
   

A message from the Editor

by Ed on February 17th, 2008

Sharp is about the myriad interests of the modern man. It’s a stylish environment that delivers entertainment and in-depth features presented in a way relevant to Canadian men.

My vision for Sharp is the result of careful consideration, years of feedback and experience. Having co-founded a sucessful automotive/lifestyle publication that changed the Canadian magazine landscape, I realized that Canadian men needed and wanted more.

Through an expanded scope, greater focus and consistency of environment, Sharp establishes a higher standard for Canadian men’s magazines. Sharp cuts deeper with feature editorials that span from hard-hitting exposes to strategies for living well.

Sharp is for men who live like they mean it.

Michael La Fave
editor-in-chief