A friend of mine recently moved back to Toronto, after years of living in Montreal. He loved his new neighborhood in Ontario’s capital, but, he whined, Toronto is too soft. His indicting evidence? There were just too many doggie masseuses on his block. My friend won’t be happy about 3 Busy Dog’s Bowser Beer, the beer for dogs.

Designed to taste like beer, BB is actually non-alcoholic and hops free, making it safe for your pet. It does include glucosamine, which, 3 Busy Dog’s claims, “improves mobility and reduces pain in older dogs and maintains joint health in younger dogs.” Available in 12-ounce (340 g) bottles, owners can further crazy pet owner stereotypes by having the label personalized with a picture of Rex. 3 Busy Dogs suggests pairing it with its Spoiled Rotten Dog Treats, which taste like pretzels.

Men who want to share a beer with their pooch: your time has come.