Though you probably know that Lacoste is more than the popular crocodile symbol plastered on your polo shirt, you may not know their entire history. Lucky for you, there’s a new book to help you with that. Published by Assouline, Lacoste: The Element of Style gives you a stunning page-by-page pictorial account of the history of their products. In it, you’ll see the 77-year history beginning with the production of the famous tennis shirt that founder Rene Lacoste wore, to the present day, multi-million dollar franchise that features everything from fragrances to footwear. You owe it to yourself – and your coffee table – to make it so this book becomes a part of your collection. Get your copy here.