Bang & Olufsen Presents: The Race Before the Race
In support of YWCA Elm Centre, Canadian marathoner Reid Coolsaet will race an Aston Martin. Really. By Nicole RobertsToday at Bang & Olufsen’s Yorkville location, you can witness the ultimate test of man vs. Machine with Bang & Olufsen’s Race Before the Race. The contest will serve to announce the second annual B & O Yorkville Run in support of YWCA Elm Centre, which will be taking place on Sunday, September 18th. All funds raised will go to the centre. The race, happening today at 11:00 a.m., will be between Reid Coolsaet–Canada’s fastest distance runner–and an Aston Martin Vantage S Roadster. They will compete along a 5k downtown route, but event attendants can watch the action through a GPS feed on a Bang & Olufsen BeoVision 4 103” flat screen television. To give Coolsaet a fighting chance—and to prevent any injuries or lawsuits—the Aston Martin will be obeying all traffic laws. This we have to see.
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