Filson has just named American designer Richard Chai their new creative director. The century-old outerwear company is hoping to channel some of Chai’s energy into a newer, hipper line, which is slated to debut at New York Fashion Week. Before working with Filson, Chai designed for Marc by Marc Jacobs (no big deal), and for his own clothing line, based in New York. Admittedly, it’s not the most intuitive pairing, but we’re curious to see what this mash-up between American heritage and nouveau haute couture brings.