Looking to step out of his own mould, Mark Ronson’s newest effort—a new album, “Record Collection” with his new band, the Business Intl.—is an electric step away from his past formula of break beats and trumpets/trombones/etc. The break beats are still there, welcoming everyone from rappers to pop artists, but Ronson’s riding today`s wave of synth/electronic sounds defining today’s dance charts, clubs and stages.
It might sound like the usual “I need to find my voice”/“…mature as an artist” bull. But if his new video for “Bang Bang Bang” says anything about the forthcoming record and Ronson himself, it’s that the Ronson really has an honest appreciation for all things synthy (recording with vintage keyboards bought on eBay), which, of course, will only add to his usual slick composition, production and songwriting skills.
Same old ‘bull? Nope. Here’s an artist striving to reinvigorate his repertoire and keeping his audience’s ears fresh and their bodies dancing.